Case Studies in Tourism and Hospitality Marketing (Book)
Jago & King Harris
Release Date: 15 Sep 2004
Format: Paperback
Pages: 228
ISBN: 9781862505025
ISBN-10: 1862505020
Contains 13 Australian-based case studies that provide a snapshot of organisations that have a strategic approach to the application of the marketing process, detailing the development and implementation of these strategies. Each case study concludes with questions that focus the students attention on the key marketing apspects with in the case.
USD $45.34
Dispatch: 3 to 7 days, stock levels permitting
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